Thursday, May 9, 2013

Orvis to buy Ross Reels, Scientific Angler

The Orvis Company, Inc. of Manchester, Vermont announced on Wednesday it will acquire the Scientific Anglers and Ross Reels businesses from 3M.

"Neither consumers nor the trade will likely notice much of a difference in the branding of these fine businesses under Orvis ownership," Perkins said. "What they will notice is renewed marketing energy, well-supported sales and service staff and an even higher level of new product innovation.” 

More details about the acquisition can be found in Paul A. Smith's acticle in the Milwaukee Journal Sentinel listed here.

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